Thursday, October 31, 2019

The American Beaver as a keystone species and there effect on the Essay

The American Beaver as a keystone species and there effect on the north american ecosystem - Essay Example This paper purposes to explore how the animals achieve this great impact. The American Beaver is considered as a keystone species in the North American wetland areas by the ecologists. Keystone species are animals whose activities and abundance determine the integrity of the community and its unaltered persistence through time (Schulze 238). The activities of the American Beaver result to creation of dam and reduction of the flowing speed of streams. Moreover, it results to deposition of sediments on the beds of those streams. This improves the ecosystem of the fish and other water animals in those streams. Therefore, the activities of these animals improve the living conditions of the other water animals and hence they are keystone species. Moreover, the activities of the American Beaver also have an impact to the animals living in both the riverbanks and those living on the other landscape. This is because these animals have the capability to influence the course of succession, species composition, and structure of plant community (Rosell et al 2). These animals can change the composition of plant in an area thus bettering the habitant for other animals. Their foraging also clears the land thus making the ecosystem very favorable for the predators. However, they sometimes fall trees that can destroy the ecosystem of the birds. Therefore, the activities of the American Beaver have an influence to the community of the terrestrial animals also and thus it is a keystone species. The American Beavers activities results to felling of trees on streams that block the streams thus converting the flood plains of streams into wetlands. The activities of these animals have resulted to creation of several wetlands on areas that were previously occupied by flood plains. In other areas, their activities have resulted to expansion of the existing wetlands. This has been mainly through the felling of trees

Tuesday, October 29, 2019

Vaccination of children. The importance of parents need to vaccinate Research Paper

Vaccination of children. The importance of parents need to vaccinate their children - Research Paper Example Vaccination of children. The importance of parents need to vaccinate their children According to the U.S. Centers for Disease Control and Prevention (CDC), â€Å"Vaccinations not only protect children from developing a potentially serious disease but also protect the community by reducing the spread of infectious disease†. Vaccination can help children for the growth of their immunization system. Children during their developmental stages are vulnerable to many diseases. They may not possess adequate resistive power to counter the attacks of diseases during their infancy or early childhood period. Many children forced to suffer death before the introduction of the practice of vaccination of children. Diseases like diphtheria, small pox, measles, polio etc can cause immense problems to the children during their early developmental stages. After the introduction of vaccination for child diseases like polio, small pox, diphtheria, measles etc started to decrease or disappear from the world. In other words, vaccination of children saved millions of lives since its introduction. Today, in most of the countries vaccination of children against dreadful diseases starts immediately after the birth itself. Periodical vaccination against different diseases may continue till the child reaches his/her 15 or 16 year s of age. In short, vaccination of children can save millions of lives and therefore the parents should give more attention to the periodical vaccination of their children. This paper analyses the importance of child vaccination. Importance of Child Vaccination Up through the early 1920's, diphtheria was one of the most dreaded childhood diseases in the United States, killing over 10,000 people every year. We started vaccinating children against diphtheria in the 1930's and 40's, and today it is rare for a doctor even to see a case of diphtheria. In 1962, the year before measles vaccine was introduced; almost 500,000 cases of measles were reported in the U.S. In 1998 and 1999, only about 100 measles cases were reported each year. Until the middle of the 20th Century, smallpox was one of the most devastating diseases the world has ever known. In 1967, the World Health Organization declared war on smallpox with an intensive, worldwide vaccination campaign. Twelve years later, smallpox was wiped out - gone from the Earth forever. Parents in the 1950's were terrified as polio paralyzed children by the thousands. Now the fight against polio is nearly won, and soon it will join smallpox as nothing but a bad memory (Vaccinations for Children, Why and When, 2011) The above statistics clearly show the importance of vaccination of children. It should be noted that some of the serious diseases which hunted human for a long time, is under control at present, only because of the development of child vaccination system. It is necessary to vaccinate babies using a baby vaccination schedule. This vaccination schedule normally starts immediately after birth itself. Today, medical science has a vaccination schedule for babies and the strict observance of this schedule can help the babies to resist the attack of dreadful diseases. The normal vaccination schedule of a child is given below. AGE VACCINES Birth BCG, OPV, Hepatitis B 6 weeks DTP, OPV+IPV, Hepatitis B, Hib, PCV 10 wee ks DTP, OPV+IPV, Hib, PCV 14 weeks DTP, OPV+IPV, Hepatitis B, Hib, PCV 9 months Measles 1 year Varicella 15 months MMR, PCV Booster 16 months Hib Booster 18 months DTP Booster, OPV+IPV Booster 2 years

Sunday, October 27, 2019

About the bridge and router

About the bridge and router Introduction In this current assignment I will discuss about the bridge and router. This assignment I will explain the definition of what is a bridge and a router in detail. The bridge and router has its own advantages and disadvantages in many ways by looking thru its capability and specification wise. Bridge is a wired connection which is only use for that computer which is connected to it and router is a wireless connection which can be shared by many other computer or laptop. Secondly, I will calculate and find the subnet mask, number address in each subnet and first and last addresses in subnet. 1.The answer is yes it is possible to replace the bridge with a router. Thru coming year our technology is expanding rapidly because of that many alternative way can be done to solve networking problem. I will explain what are a router (refer to figure1.1) and a bridge (refer to figure1.2) individually in performing a task to connect thru the network.   In telecommunication networks of today, the bridge is a device that enables us to connect to the local area network known as local area network to another local area network which uses the same protocol as Ethernet or token ring. You can imagine that the bridge device as being to be able to decide whether a certain context of message from another person to someone else is by going thru to the local area network in your current building or to someone else on the local area network in another building which is located across the street. The bridge examines or checks each message carefully on a local area network, passing thru those which are known to be within the same local area network, and forwarding those which are known to be on the other interconnected local area network. In bridging networks of today, a computer address or a node address have no accurate or specific relationship to location where it is located. For this reason, messages are randomly sent out to every single address located on the current network and only can be accepted by the intended and matching destination node. The bridge learns which addresses are on specific network and create a learning table in order for each subsequent message to be forwarded to the correct network. Bridging networks commonly are always interconnected local area networks since broadcasting each and every message to all available destinations would causes a flood to the larger network with unwanted traffic. For this reason, router networks such as the Internet use a scheme that assigns addresses to nodes so that a message or packet can be forwarded only in one general direction rather than forwarded in all directions. A bridge operate at the data-link level of a network also known as physical network, is by copying a data frame from another network to the next network by moving along the communications path. A bridge contains more overhead and lesser amount of repeater. The bridge processes the packet at only the two layers; the repeater processes each frame at only on one layer. The bridge will need to look for a table and get the forwarding port together for it to regenerate its signal; only the repeater will regenerates the signal. The transparent bridge works by using two processes known as bridge forwarding and bridge learning. If the destination address exists in the forwarding database which is already created, the packet will then be forwarded to the port number to the specific destination host which has been attached. If it doesnt exist in the forwarding database, forwarding will be done on all parts which cause flooding. This process is referred as bridge forwarding. Moreover, as each frame reaches it destination, its source address will indicates where a particular host is located, so that the bridge knows where to forward the frames to that address. This process is called bridge learning. The key features of a transparent bridge is that the stations are not aware of the existence of a transparent bridge and reconfiguration of the bridge is not required because it can be added or removed on its own without knowing. The advantages of bridging is that its self-configuring which doesnt require any skillful technically expertise to configured it because is not as complex as the router. Secondly, the price of a simple bridge device is not expensive at all compared to the router. Thirdly, it isolate collision domain which will reduce the size of collision domain by using micro segmentation in the non-switched network. Fourthly, bridges wont deny the introduction of management or performance information and access control. Fifthly, local area networks interconnected in the bridge are divided and the physical constraints like the number of station, repeater and segment length will not be apply. Sixthly, the bridge manages incoming trafficking and lessens the bandwidth to be wasted by avoiding all unwanted flow of data located in between the network segments. By using this method it can effectively ensure that the optimal performance on both sides of the network segment. Bridges might be functioning jus t like a traffic police on the city street, by controlling the movement of the legitimate data and not allowing all unwanted traffic passing through it. Bandwidth that is wasted will create unwanted delay of time and reduce the performance speed of the current network used. A bridge is therefore can also act as a bandwidth monitor, by channeling important relevant data and discarding rubbish to improve the bandwidth throughput. It also can be thought out as a traffic shaping or a managing firewall. Seventhly, the network bridges improve the functional length of a network by connecting each single local area network segments. A network is possible to be segmented and join together without requiring the need of creating IP subnets or the usage of a router. The network bridges expand the capacity of the network without the requiring for hardware equipment something like cables, and software constraints which is the firewalls. Eighthly, the bridge network is capable of connecting both s imilar and different local area network segments. It is connected, for an instance, an Ethernet segment connected together with a Token Ring segment, which allows both to function as one and by having similar IP address. A bridge connects local area network segments thru many different protocols, a local area network segment including the Internet and a wireless local area network (WLAN) with a local area network segment. The bridge network can also be used to connect two carrier sense multiple access or collision detection (CSMA/ CD) local area network, and a token ring local area networks with a carrier sense multiple access or collision detection (CSMA/ CD) local area network. It is important to connect different segments possessing non-similar protocols for data transmission. The disadvantages of bridging are that the scope of broadcast has no limit in the bridge network. Secondly, extremely large networks are not being scaled in the bridge network. Thirdly, the bridge network delays the length of time for the action to do buffering and processing. Fourthly, repeater and hubs cost a lesser amount of price compared to buying a bridge.   Fifthly, a complex network topology can pose a problem for transparent bridges. For example, multiple paths that are located in between the transparent bridges and local area network can cause the bridge looping. The spanning tree protocol is to help in reducing the problems with complicated topologies. In packet-switching networks such as the Internet which connect to the world wide web, the router is a device that is capable, in some cases, software that are inside the computer, so that it determines from one network to another network point in which a single packet should be   forwarded toward its right destination. The router is connected with at least two networks or more networks and it determine which way to send each packet containing the information based on its own knowledge of the current condition of the working networks that it is connected to. A router can be located at any gateway in where one network can be met with another network, including each point-of-presence on the Internet will surfing in the World Wide Web (WWW). A router is most of the time is included as a fraction from the network switch. The router sometimes can create or maintain the table for the current routes used and its own conditions and using the information together with distance and cost the algorithm to decide on its own to choose the best route for each packet thats been given. Typically, a single packet sometimes moves through a specific number of network points with the use of routers before reaching at its currently set destination. Routing will function by associating with the Network layer which is located in layer 3 where it is in the standard model of network programming, it is called the Open Systems Interconnection (OSI) model. A layer-3 switch allows the switch to be able to perform routing functions properly. An edge router is another kind of router that interfaces with an asynchronous transfer mode (ATM) network. A brouter is combined with a bridge network and a router. For the home computer users and business computer users which owned a high-speed Internet connection by using a cable, satellite, or digital subscribe line (DSL), the router can be like a hardware firewall. This fact is true because even though if the home or the business owned only a single computer at home or at work place. Out of many of the engineers trust that the usage of a router provides a higher protection level against hacking by hacker compare to a software firewall inside the computer, because none of the computer Internet Protocol address are easy to be revealed to the Internet. This makes the port scan which is a technique for exploring weaknesses almost essentially impossible to be done. In addition, a router does not simply suck up the resources in the computer as a software firewall does. Commercially manufactured routers are easily to be installed, its sold at a reasonable price, and made available for hard-wired network or wireless networks. The advantage of using a router is that the data can be travel between different networks, so that you can use the local area network and wide area network connectivity at the same time. The router has many different type of connections which can be connected to a lot of architecture, many kind of media from the internet and also for internal use within an organization. The router is useful for transferring data to others because it makes its own decision by taking the best route and paths in order to get the correct data to the target node. Router has domain that will cause smaller collisions. Wireless Internet also known as the router provides super quick broadband speed, approaching up to two megabytes per second or even quicker. More and more customers are hoping for the broader bandwidth, so the number should slowly crawl up steadily over for the next few months or years to come. Wireless internet is more reasonable and has better performance wise over the satellite broadband , this is because satellite signals typically needs to travel around tens of thousands of miles away. Wireless internet is also extremely responsive, when you are launching up the web pages, downloading emails is quicker, and able to engage in teleconferencing or video conferencing over the internet, your wireless internet system will be able to yield ultra quick transmission. Weather condition, radio frequencies distraction, and traffic congestion can all impede wireless internet flow. Moreover, with the building of transmission towers across each nation, it safe to say that if people who live within a average proximity of an urban area, those people will be more closer to the wireless Internet tower. The wireless Internet broadband service allows rural Web surfers a certain way to get into the high speed telecommunications without requiring to lay down the fiber or reconfiguring in the public switched telephone network system according to the updated digital subscribe line (DSL) sta ndards. Thus, sending communications to a much smaller town in certain area which lacks of cable infrastructure or merely seeking to dodge the slow speed and sometimes complicate the plans associated with digital subscribe line (DSL), wireless Internet is just a beautiful method to boost your surfing time. The disadvantages of a router is because of the cost of the router will be more as it is more expensive compared to the hub, bridge switch. The router has more bandwidth when it is interconnected with many buildings or when it is doing some updating.The router must have a larger latency during the time when there are a lot of packets to be sorted. With the help of wireless Internet service, there still the problem of someone with bad intention, inside within the wireless traffic, hacking to get into your own connection from a distance away and its done by a person known as a hacker. So, you will need to make sure that youre using the wireless security to make sure all the private information in it is kept safe from other stranger viewers such as hacker. There are many available firewalls which work and perform task better enough for this specific purpose or you can just go look into by using the network system which is able to create a password protected connections. Verizon wireless and Sprint wireless are two out of many popular wireless companies in the business of today. Verizon wireless offers several different kinds of wireless devices which are often used by customer. Hand phones and wireless broadband Internet are also very popular services that they currently offering. Not only that they also provide service for personal digital assistant (PDA) and wireless personal computer (PC) cards. Wireless technology can appear in many different kind of various forms as well. You will be able to find wireless speakers for the stereo system also, wireless headphones for communicating, wireless receivers and transmitters and even microphones to talk over the net. You can also find wireless computer mouse, wireless keyboards, satellite television (TV), cordless telephones and even the garage door controller without manually doing it. In the next coming generation will probably bring us to a world filled with many kind of wireless technology devices. H ard wired devices will in the end up as being a device or a thing from the past generation, once wireless technology will enlarge. As the wireless Internet technology improves, personal digital assistants (PDA), blackberry devices, and other well known hand phones or personal computer (PC) hybrids will likely depend on it increasingly on non-fiber based transmissions. Thus by learning yourself for now about the current wireless Internet trends and developing initiatives, that you can knowingly position yourself as the earliest adopter of the next generation of Wi-Fi concerned technologies. Understanding what is what at its cutting edge of telecom tech development will also fill your overall investment portfolio. Bridge device has some similarity with a router, but it does not analyze the data that is being forwarded. Because of this, bridges are typically quicker at transferring data, than but not as versatile as a router. For example, the bridge cannot work as a firewall like most of the routers can in which show the disadvantages of the bridge compare to the router. A bridge is capable for transferring data between different protocols such as a Token Ring and Ethernet network. A router on the other hand are like traffic police, they examine each single packet of data, get the accurate destination address and forwards it thru the network to be sent to the right address. Bridging and routing are both method of performing data control, but it work through many kind of different methods. Bridging takes place at Open Systems Interconnection (OSI) Model Layer 2 which is referred as data-link layer while routing takes place at the Open Systems Interconnection (OSI) Model Layer 3 which is referred as network layer. This difference the meaning of a bridge and a router where a bridge directs frames by following the hardware assigned media control access (MAC) addresses while a router makes its own decisions based on the arbitrarily assigned internet protocol (IP) Addresses. As a result of that, bridges are not bothered with and are not able to recognize networks while routers can capable of doing that. Open System Interconnection (OSI) Model Layer 2 is the protocol layer which will transfer the data located between the adjacent network nodes in the wide area network (WAN) or in between the nodes on similar local area network (LAN) segment. Data link layer also provides functional and procedural means to move the data between network entities and sometimes provide the means to spot and mostly correct errors that may happen in the Physical Layer. Data link layer is also related with local delivery of frames in between the device on similar local area network (LAN). Data link frames, as these protocol data units are used to be referred as, will not go over the limit of a local network. Inter-network routing and global addressing are bigger layer functions, allowing data link protocols to concentrate on local delivery, addressing, and media arbitration. By using this way, the data link layer is analogous to specific neighborhood traffic cop; it endeavors to arbitrate in between parties contending for gaining access to the medium. When a devices attempt to make use of a medium during the same time, frame collisions happen. Data link protocols specify how devices spot and heal from such collisions, but it will not stop it from occurring. Delivery of frames from layer 2 devices can affect the use of unambiguous hardware addresses. The frames header will contains source and location addresses that will show which device originated the frame and which device can be ignore to get and process it. In other word, the hierarchical and routable addresses from the network layer, layer two addresses are flat, meaning theres no part of the address that might be able to be used in order to find out the logical or physical group to which the address come from. The data link also provides data transfer moving across the physical link. That will be able to transfer many data link protocols which do not have acknowledgments of successful frame reception and acceptance, and certain amount of the data link protocols maybe will not even have any form of checksum to find or scan for the transmission errors. In this case, higher-level protocols will provide flow control, error finding, and acknowledgments and retransmission. Open System Interconnection (OSI) Model Layer 3 is the network layer job is to do end-to-end packet sending including routing thru intermediate hosts, where else the data link layer job is to do node-to-node frame sending on similar links. The network layer will also provides functional and procedural means of transferring changeable length data sequences from one source to one location host thru a single or multiple network while maintaining the standard of the service and error control functions. This difference the meaning of a bridge and a router where a bridge directs frames by following the hardware assigned media control access (MAC) addresses while a router makes its own decisions based on the arbitrarily assigned internet protocol (IP) Addresses. As a result of that, bridges are not bothered with and are not able to recognize networks while routers can capable of doing that. When designing or creating a network, one can choose to insert multiple segments into a single bridged network or to divide them into many different networks interconnected by using routers. If a host is physically transferred from the current network area to next network in a routed network, it has to obtain a new internet protocol (IP) address; if the system has been transferred within the bridged network, it doesnt have to be change or modified anything. The consequence which by replacing a bridge with a router is that the router will cost more expensive than the price of a bridge and more complex to be set up or understand compared to a bridge. Secondly, router operates only at the first three-layers of the network while the bridge operates only at the first two layer of the network. Thirdly, is that router are not created to provide direct filtering compared to a bridge which does it. Fourthly, a router normally requires a longer amount of time which makes it time consuming in order for it to search for the routing table compared to searching for the filtering table which takes up lesser amount of time to be searched. Fifthly, a router is required to decapsulate and encapsulates the specific frame and modified the current physical addresses in the frame because the physical addresses in the arriving frame define the old node and the present router; both must be change to the physical addresses following the current router and the n ext hop. The bridge does not modify the current physical addresses. Changing addresses, and other fields, in the frame means causing a lot of unwanted overhead. 2a) Log ² 500=8.95 extras 1s=9 possible subnets: 29=512 mask: 9+8=/17 b) 232-17=215=32768 addresses for each subnet c) The first subnet: The first address is the starting address of the block. 16. 0. 0. 0 In order to find the last address, you need to write 32,767 (one lesser than the number of addresses in each subnet) in base 256 (0.0.127.255) and adding it with the first address (in base 256). First address in subnet 1:  16.0.0.0 Number of addresses:  0.0.127. 255 Last address in subnet1:  16.0.127.255 d) The last subnet: Note that the subnet 500 will not be the last possible subnet; but it will be the last subnet used by the organization. In order to find the first address in subnet 500, you will need to add 16,351,232 (499 ÃÆ'- 32678) in base 256 (0. 249.128.0) into the first address in subnet First address in subnet 1:  16.0.0.0 Number of addresses:  0.249.128.0 First address in subnet 500: 16.249.128.0 Now you can be able to calculate the last address in subnet 500. First address in subnet 500:16.249.128.0 Number of addresses: 0.0.127.255 Last address in subnet 500: 16.249.255.255 Conclusion In conclusion, we learn that bridges and router has their own advantages over each other. For example, the bridge will not be distracted by any other device which will intercept the connection because it uses cable to connect to the network without moving thru the air. Another example is that the router is able to be connected by many other computers within a certain range in distance unlike bridge which is able to be used by a single connected computer only. There are consequences of replacing the bridge with the router is that the router will cost more than the price of the bridge. Abstract In telecommunication networks of today, the bridge is a device that enables us to connect to the local area network. The bridge examines or checks each message carefully on a local area network. In bridging networks of today, a node address have no accurate relationship to location where it is located. Bridging networks commonly are always interconnected local area networks. A bridge operates at the data-link level of a network by copying a data frame from another network to the next network. A bridge contains more overhead and lesser amount of repeater. The transparent bridge works by using two processes known as bridge forwarding and bridge learning. The advantages of bridging is that its self-configuring which doesnt require any skillful technically expertise. The disadvantages of bridging are that the scope of broadcast has no limit. The router is connected with at least two networks or more networks and it determine which way to send each packet. Routing will function by associa ting with the Network layer which is located in layer 3 where it is called the Open Systems Interconnection (OSI) model. The advantage of using a router is that the data can be travel between different networks. The disadvantages of a router is because of the cost of the router is more expensive than the hub. Bridging and routing are both method of performing data control. Bridging takes place at Open Systems Interconnection (OSI) Model Layer 2 while routing takes place at the Open Systems Interconnection (OSI) Model Layer 3. Protocol layer will transfer the data located between the adjacent network nodes and network layer job is to do end-to-end packet sending. The consequence which by replacing a bridge with a router is that the router will cost more expensive. Reference 1) Wikianswer What are the Advantages of routers over bridges[online]. Available from:http://wiki.answers.com/Q/What_are_the_Advantages_of_routers_over_bridges 2) Wikipedia Bridging (networking)[online]. Available from: http://en.wikipedia.org/wiki/Bridging_(networking) 3) SearchSecurity What is bridge?[online]. Available from: http://searchsecurity.techtarget.com/sDefinition/0,,sid14_gci211705,00.html 4) SearchNetworking What is router?[online]. Available from: http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci212924,00.html 5) Mcgraw hill Connecting LANs, Backbone Networks, and Virtual Networks[online].Available from:http://highered.mcgrawhill.com/sites/dl/free/0072967757/281778/SolStd15.pdf 6) Wapedia Wiki:Bridging(networking)[online]. Available   from:http://wapedia.mobi/en/Bridging_(networking) 7) eHow The Advantages of a Network Bridge[online]. Available from: http://www.ehow.com/list_6023005_advantages-network-bridge.html 8) blurtit What Are The Advantages And Disadvantages Of Using A Router?[online]. Available from: http://www.blurtit.com/q7578003.html 9) zimbio Advantages And Disadvantages For Wireless Internet[online]. Available from:http://www.zimbio.com/Keyword+Marketing/articles/5/Advantages+Disadvantages+Wireless+Internet 10) Wikipedia Network Layer[online]. Available from: http://en.wikipedia.org/wiki/Network_Layer 11) Wikipedia Data Link Layer[online]. Available from: http://en.wikipedia.org/wiki/Data_Link_Layer 12) (figure1.1) Available from:http://www.belindahaikes.com/VisualCultureandTechnology/VCT1998/68573-router-diagram.gif 13)(figure1.2) Available from:http://www.oreillynet.com/network/2001/03/16/graphics/Figure4_2.jpg

Friday, October 25, 2019

Cuba :: essays research papers

Conclusion Though it's immediate effect is mostly symbolic, U.S./Cuba policy in 1998 reflects a positive shift in attitudes amongst the leaders of Cuba and the U.S. Many would argue that only the lifting of the embargo completely would serve as redemption for a mislead American foreign policy. And then again, many others would argue that softening the terms of the embargo only further strengthens the Castro regime. The debate is far from over and the solution is very unclear, but there certainly are recognizable indicators that we can allude to and build assumptions. One, is the growing global marketplace. This driver acts as a facilitator of reform by inspiring the individuals and leaders of Cuba and the U.S. to seek relationships outside of their immediate borders. The U.S. stands as the lone holdout in the growing number of countries linked to Cuba through trade relationships. We are pressured by the WTO, GATT, OAS, Mercursor, FTA, and a growing number of regional and international trade organizations to allow some form of trade relationship with Cuba. Not that the U.S. is opposed to unilateral actions, but opposed to free trade--not likely. There is a growing populace of businesses within the U.S. that are lobbying for trade with Cuba. They wish to explore Cuba for oil, utilize it's skilled workforce, and open hotels. Unfortunately, because of domestic issues, the present U.S. administration stands powerless to further change our policy in Cuba. As Presidents have increasingly linked foreign policy with trade on the bi-partisan level, we can expect to see a continuation of this tre nd. Second, Time. The Cold War is over and slowly the wounds are disappearing. No longer does Cuba represent an ideological or military threat to the U.S.. Embargoes are implemented and maintained in countries that fear military attack. With Castro's dwindling resources and increasingly smaller number of soldiers, it is fair to say that Cuba represents no threat to the U.S.. Another function of time can be witnessed in the population of Miami, were the majority of Cubans are now American born. These American born Cubans have never lived in Cuba, nor have they experienced any facet of the revolution first hand. They have integrated into American society and possess no ill will towards Fidel Castro. Third, Communication and Travel. Last year, tourism put $1 billion dollars in the hands of Cuban business owners. Tourists, even American, have been flocking to the picturesque island in record numbers. Cuba :: essays research papers Conclusion Though it's immediate effect is mostly symbolic, U.S./Cuba policy in 1998 reflects a positive shift in attitudes amongst the leaders of Cuba and the U.S. Many would argue that only the lifting of the embargo completely would serve as redemption for a mislead American foreign policy. And then again, many others would argue that softening the terms of the embargo only further strengthens the Castro regime. The debate is far from over and the solution is very unclear, but there certainly are recognizable indicators that we can allude to and build assumptions. One, is the growing global marketplace. This driver acts as a facilitator of reform by inspiring the individuals and leaders of Cuba and the U.S. to seek relationships outside of their immediate borders. The U.S. stands as the lone holdout in the growing number of countries linked to Cuba through trade relationships. We are pressured by the WTO, GATT, OAS, Mercursor, FTA, and a growing number of regional and international trade organizations to allow some form of trade relationship with Cuba. Not that the U.S. is opposed to unilateral actions, but opposed to free trade--not likely. There is a growing populace of businesses within the U.S. that are lobbying for trade with Cuba. They wish to explore Cuba for oil, utilize it's skilled workforce, and open hotels. Unfortunately, because of domestic issues, the present U.S. administration stands powerless to further change our policy in Cuba. As Presidents have increasingly linked foreign policy with trade on the bi-partisan level, we can expect to see a continuation of this tre nd. Second, Time. The Cold War is over and slowly the wounds are disappearing. No longer does Cuba represent an ideological or military threat to the U.S.. Embargoes are implemented and maintained in countries that fear military attack. With Castro's dwindling resources and increasingly smaller number of soldiers, it is fair to say that Cuba represents no threat to the U.S.. Another function of time can be witnessed in the population of Miami, were the majority of Cubans are now American born. These American born Cubans have never lived in Cuba, nor have they experienced any facet of the revolution first hand. They have integrated into American society and possess no ill will towards Fidel Castro. Third, Communication and Travel. Last year, tourism put $1 billion dollars in the hands of Cuban business owners. Tourists, even American, have been flocking to the picturesque island in record numbers.

Thursday, October 24, 2019

Soundtrack of My Life

Zachary Smith English 1100 Soundtrack of my life Music is one of the greatest and most influential devices that we as humans deal with on a day to day basis. It plays such an important role in our lives and helps build character without us ever thinking twice about it. In today's society there are so many types and genres of music that you can find a song for any type of mood that you're in. Music has the power to bring thousands of people from opposite walks of life together.When I stop and think about the songs that bring up the best memories it creates a wide spectrum of genres. Ranging from Garth Brooks the â€Å"Thunder Rolls† to classical Ave Maria, to Bone Thugz N Harmony and Sweetish Rock band by the name of Volbeat. The list of songs to come not only have personal stories behind each and every one of them, but they also tell a timeline from my earliest memories as a child growing up with three older brothers, to the highs and lows of being a teenager in high school, a nd to spending a year in Afghanistan.  Like read about memories? Read also  Flashbulb memory!Being the youngest of 4 boys growing up I didn't get to make a whole lot of decisions for myself, and to be honest I didn't really care I just rolled along with whatever Jake, Kyle, and Nate wanted to do. Growing up in the country and living on a farm we naturally became conditioned to listening to country music. At that time Garth Brooks was the country artist hot on the scene. I can remember watching some of his music videos on TV and thinking that he was the coolest guy ever. One of my greatest memories with my brothers is Garth Brooks had a live concert on TV and all of us boys decided to put on a concert of our own.We all ran to the garage and grabbed instruments that could be used as guitars and drum sticks and then raced through the house, meanwhile ignoring moms yelling of â€Å"no running in the house,† and then back down stairs as fast as we could for the start of the co ncert. As the concert went on my brothers and I were jamming away on our fake musical instruments when the song â€Å"Thunder Rolls† came on. I can vividly remember watching Garth Brooks walking on stage, and at the start of the song it was pouring down rain and lightning flashes were oing off everywhere and I couldn't believe what I was seeing. As a kid I sat there awestruck with amazement watching his every movement believing he was in an actual thunderstorm. Seeing Garth Brooks standing there soaking wet from head to toe has left a forever image in mind that I will always associate and think of when I listen to his music. Growing up as a young boy I could remember that whenever I would be in the car or somewhere near a radio station, mom would always have country music playing and I believe that's where I get my love for country music from.On the flip side with dad, he introduced me to the world rock. Great artist such as Guns N Roses, Lynyrd Skynard, and AC/DC. The song f rom the classic rock genre of music that has really stuck with me is â€Å"Free Bird† by Lynyrd Skynard. â€Å"Free Bird† was my getaway song, the song that put me at ease whenever I needed to relax from the stressful life of young boy, because mom didn't pack my lunch right or I couldn't go play with my friends. As we all know, these are troubling times in a young boys life and â€Å"Free Bird† was always there to bring me back down to earth.In the short 10 to 15 years that I have been able to really comprehend what music is, there have been very few songs that have really given me goose bumps. Once again a country artist by the name of Toby Keith came out with a song in 2003 entitled â€Å"American Soldier. † As every young boy does, they think and will argue about having the coolest dad in the world, but no, really I do. I can remember sitting in my parents' bedroom late on Sunday nights and just wait for my super hero dad come walking in, in his black and green army uniform with his dark as night glistening combat boots.Seeing him walk through that doorway would be the highlight of my weekend. In Toby Keith's song he describes the â€Å"American Soldier† by saying † I can't call in sick on Mondays when the weekends been to strong, I just work straight through the holidays and sometimes all night long, You can bet that I stand ready when the wolf growls at the door, hey I'm solid, hey I'm steady, I'm true down to the core. † To me those lyrics perfectly portray what I see in my dad, so every time I hear that song I can't help but think about him and get goose bumps again.By the time high school rolled around I had made it through my embarrassing boy band phase and found myself listening to the likes of NAS, Kanye West, Outkast, and my absolute favorite Bone Thugz N Harmony. Every day after school let out my brother Nate and I would meet up at his green 94†² Ford Ranger with pins in the hood, dents in the d umpers, and scrapes in the siding, as we headed to another day of soccer practice. While on the way we would blast our Bone Thugz and pathetically attempt to try and rap along.We used the lyrical talent of artist like Outkast, Kanye, and Bone Thugz to get is ready for another sweat pouring, muscle aching, tiresome practice. Just to turn around and to do the exact same routine again the next day. For many young adults, college can be a confusing time in their lives. My first go around at college Lil Wayne was the new biggest coolest artist on the scene and rap was becoming ever more popular. Instead of flocking toward the rap music like most college kids did at the time, I moved in a different direction.A direction that you normally don't find among the young college scene, and that was toward classical, opera, and piano music. Even till this day I can't pin point exactly what it is about classical, opera and piano music that intrigues me so much. I think that part of my attraction t o this style of music is that I find it very relaxing and mind calming. There have been numerous covers of â€Å"Ave Maria†, and my favorite would have to be done by Franz Schubert. This is where the start of my new appreciation of music began.It wasn't until I listened to Franz Schubert singing â€Å"Ave Maria† that I really listened carefully and opened my eyes to the pure God given talent and beauty of her voice and I found that immensely more satisfying to listen to instead of something that would of been created in a studio. Now I currently enjoy listening to musicians like Michael Buble' and Norah Jones and have gained an appreciation for the artists who use their true vocal talents. Furthermore, during my first stint in college I joined the military and was deployed to Afghanistan in 2012.The life of a soldier is pretty single and strait forward. You wake up and go to work. Whatever you want to do before and after work is up to you, so like most soldiers I used some of my free time to go to the gym and workout. Everyone has that genre of music or artist that will get them pumped up and ready, like most soldiers, I get wound up by loud, fast pace music that gets that red fluid inside me boiling. Through a fellow soldier I was introduced to a Swedish metal group called Volbeat, which I surprisingly enjoyed because it is the complete opposite style of music that I enjoy.For the remainder of the deployment when I visited the gym, Volbeat and Avenge Sevenfold served as my constant to get me through my workouts. No one knows what our futures will hold. We have no idea what kind of trials and triumphs lie awaiting us. One thing that we can bank on is music. Music is one of the very few constants that pass by from generation to generation. A world without music would be a creature that I would never like to see. When we scour the caverns of our brain some of our greatest memories are associated with music.I'm a firm believer in that everything hap pens for a reason because it shapes the type of person we are today. The same thing applies with music. Looking back over my life, there was a phase for each type of genres of music that I listened to. In my 23 years, my musical interest have ranged from country, to boy band, to rock, to classical and metal and I don't think I would be the exact way I am today without having all of those music genres in my life. In 23 years I have created so many great memories through music and I can only hope that God blesses me with another 23 years to make more memories.

Wednesday, October 23, 2019

Napoleon Dynamite: High School Movie Painted on a Canvas Essay

Ahh yes, here we are again another high school movie filled with lots of loud hip music, partying, nudity, drugs, awkward social interaction, and teens rebelling against all authority and normalcy. That’s what these movies are about; right? Wrong. Napoleon Dynamite falls short of all stereotypical preconceived notions I had going into this movie. No everyday character trying to fit in, no parties, no sporting events that need to be won, and no drugs or drinking. The picture is actually very refreshing, the fact that it doesn’t have any of these rapidly changing scenes or dialogue filled with horny teens discussing their experiences and sexual destinies with each other. The introduction sets a long, slow pace for the movie, and really sets the artsy, low budget tone. Opening credits start with names written on items such as, school food, rulers, pencils, notebooks, and so on. The settings are dull, the music is strange and mellow, the wardrobe looks like it is from an early 90s thrift store, and it is set in a small town in Idaho which explains the movie so well. The main character is in fact Napoleon Dynamite, a nerd without much to brag about. He dawns coke bottle glasses, parachute pants, t-shirts with horses and dolphins on them, a fanny pack, and moon boots. He is everything a nerd would be from this era, but without the typical genius that normally comes with being a nerd. He isn’t a computer whiz and doesn’t engage in science or math club. In fact, he is actually part of the FFA which makes sense because he does help raise a llama at his grandma’s house, and also works for a day at a chicken coop. Don’t let any of this fool you, these are mere mentions for there is no part of Napoleon’s life that really dominates the movie. The movie consists of Napoleon, his brother Kipp, Pedro, and his Uncle Rico getting into lame situations and activities in a lame town. I mean as far as the major events consistent with teen movies, there is a dance and there is a school president election which becomes the main focus of the movie about ? of the way through the flick. Napoleon and Pedro run a campaign which amounts to maybe 4 scenes in the movie. They also have to ask out girls to the dance which maybe takes up 2 or 3 scenes, so it’s not centered on teen competition or romance. It really isn’t center around much, except the small adventures of the above mentioned characters. A worthy mention about this movie is that it is dry not just the humor but every aspect. It is dryer than a saltine cracker on a napkin, on a paper plate, in the middle of the Sahara desert. I mean dry. Every character involved is, not just Napoleon. The music, the scenery, the plot, the scenes, the interaction, and activities all fit together beautifully in this movie masterpiece. I can say this is definitely a work of art, this film is not a slap stick comedy by any means, but I found myself very pleased with the amount of laughter it brought into my life. There is no doubt this film will be a cult classic for years to come. This is a quote worthy movie, for the little dialogue that it does have. How or when to use those quotes in your daily life is probably a task however, mainly it would be while discussing Napoleon with another viewer. Short mention also, the camera work is simple and fabulous; they nailed the mood of the movie with the camera So what does happen in this movie you may be asking yourself? I have not really painted much of a selling review up to this point. It is a must see! If you have that eye for art, if you enjoy independent films, if you don’t mind an amateur cast, and you â€Å"get† dry humor than you need this movie in your life. I don’t want to spoil all of it for those who haven’t been graced with this movie. Napoleon calls his brother Kipp at home because he needs Chap Stick to cure his dry lips. Pedro has a sweet bicycle called the Sledgehammer and it is customized with pegs, shocks, and a Mexican flag on the back of the seat. Napoleon takes Kipp to a free trial at Rex-Kwan Do, a questionable martial arts instructor they saw on television; everyone knows that Kipp is training to be a cage fighter. Uncle Rico films himself throwing a football†¦ to nobody†¦ in a field†¦ alone†¦ with a van. Pedro shaves his head because his hair is making him hot. If that isn’t enough to make you want to watch this film than I’m not sure you would enjoy it. Mainstream movie goers would probably be better off with the likes of American Pie or Super Bad. Also a mention in closing, there is no crude humor, no nudity, nor foul language, so this movie is appropriate for all ages.

Tuesday, October 22, 2019

Does Content Marketing Help Retain Current Customers

Does Content Marketing Help Retain Current Customers Content marketing is celebrated as an excellent strategy to widen the sales funnel. Producing a variety of content geared toward a prospective customer keeps your brand top of mind, persuading them to move further in the sales process. Rand Fishkin explained it best  when he said that content marketing is at times a long and laborious process of constantly reminding your customers. So its easy to think once that sale is completed, so is the content. This is a huge mistake by marketers- its essentially ignoring and devaluing an individual once they become a customer. Instead there should be a content strategy in place that builds value, strengthens customer trust and increases potential for brand evangelism, upselling and cross-selling opportunities. #ContentMarketing still continues after the sale. It  constantly reminds your customers of you.The After the Close Dilemma After the sale, there is the vital step of keeping your commitments. At its core, it means keeping your customer happy. Did you guarantee your product or service could solve a specific need? Then it had better deliver. In addition to carrying out the agreement, there are natural emotions and hiccups along the way, including: Buyers remorse New influencers and decision makers Resentment or aggression Distrust Failure to build value Ian Lurie of Portent, Inc. describes the post-sale risks perfectly in the following graph: While his example was specific to marketing agencies, every customer goes through a post-sale evaluation of their purchase. Failure on your part to keep commitments and continue to drive home value opens the door for your competition to get the next sale. So what should you be doing to keep the customer? For many businesses, this may mean tailoring content for multiple departments in charge of project delivery, customer service and long-term customer relationship building. Here are recommendations for each of these three key areas, and some examples of companies doing it best. #1 Project Delivery For most business, going back to keeping your commitments falls on the project delivery team. Think of the software, medical or finance industries with a robust sales staff and defined sales process. Often a closed deal is passed to an account manager. And then, unfortunately, a client is often  underwhelmed because the focus is more on the initial sale rather than project delivery. Since most customers have an established and trusted relationship with the sales representative and not the project delivery team, content marketing can help with this sensitive transition between sales and project delivery, helping you  meet a customers expectations and keep them for the long-term. How do you do this? Building Trust With Customers The last thing you want is for your customers to not trust you after youve made the sale. Distrust stems from a variety of circumstances, such as confusion with your service delivery or perhaps a poor experience with your type of business in the past. Content helps lessen any growing  doubt by establishing credibility and initial trust with the prospect. For example, our agency provides our clients with a tip sheet to making web design projects run smoothly. While many of the tips may seem obvious, it positions us as a serious firm that is dedicated to delivering work on time and on budget. It helps customers trust us. Addressing Customer Inquiries How many times have you scrolled through a lengthy FAQ page and never found  an answer? An ideal customer is one that is proactive in educating themselves, so your content marketing should at least  help a customer do that. Free graphic design tool Canva is great at proactively addressing customer questions, taking their help beyond the basic FAQ page. Their DESIGN 101 newsletter guides beginner users on how to create new designs, ultimately drawing them back to the Canva site. While this is a free tool, educating users after their initial sign up keeps the hype alive and more signups coming in. Off the shelf answers like this not only immediately address customer inquiries but save time for the project delivery team. Do more than provide customers with an FAQ. Use email and blog content to help them learn.Does Your Customer Understand The Features? Some of your customers may be purchasing your service or product for the very first time. While the sales process sells the customer on features and expected outcomes, that doesn’t mean that  theyll immediately know how to handle what they just purchased. You will probably have to help them out quite a bit after the sale. For example, You Need A Budget. (YNAB) simplifies their budgeting platform through a library of tutorial videos on how to effectively use their service. Instead of crafting an FAQ and calling it a day, YNAB repurposes many of their customers’ top concerns and questions into video to continue use of the product. If the client does not use the product, they wont see much value in it. Ongoing content ensures continuous usage. Customers purchase based on features and what should happen. They will need help to MAKE it happen.Pointing Out New Needs Upselling is hard, but crucial for service-focused companies  that want to  maintain a viable business. Essentially, you have to be on the lookout to upsell.  A great way to do this is to re-convert existing customers by continuously responding to market demands and creating new product features. For example, when Twitter was rolling out their own advertising platform, Twitter for Business, they partnered with other social media gurus on webinars to educate current Twitter users on social media best practices. By covering new trends in social media, Twitter not only promoted their brand, they upsold Twitter ads. A current customer is still a potential customer. Are you ready to re-convert them to new features?#2 Customer Service In an ideal world, you gathered enough information  in the initial sales process that you’re prepared to react to any client objections, problems or questions. In reality, this isn’t usually  the case. While your established processes, tools, and people have a large impact on the success of customer service, content marketing can also play a role in reducing customer frustration and abandonment. In other words, your content can be that bridge that cross that gap. Addressing Customer Emergencies Customer emergencies are where customer service can either excel or crash and burn. The horror stories of unprofessional and unhelpful customer service departments are shared all over the web. To create a responsive customer service environment, it is important to make sure they have  useful content they can refer to and share with customers. This content might be in the form of informational one-sheets, downloadable help guides, videos or social media that can take some weight off their shoulders when an extraordinary issue arises. A common case study in poor customer service is the airline industry- and the gold standard is Virgin America. Before content marketing was a bonafide strategy, Virgin America’s safety video took a typical safety message  and revamped it for their customers. Delta is doing something similar with their safety videos, too.  I see flight attendants as an interesting mix between safety guards and customer service- this video marries the two in an entertaining way. Solving Common Product Issues Even if you believe your product or service delivery is 100% foolproof, any time  a customer has to handle any part of the execution, chances are theyll run into some issues. Based on how many customers you have, this can become overwhelming for customer service to manage. Similar to creating content internally, many companies are opting to put the content creation in their customers hands. Enabling customers with tools like community forums and knowledge bases is a great way to use content to build customer service (not to mention the SEO benefits). Moz is a perfect example of communities that use  the expertise of their clients to help  new ones. Continuing To Build Trust Remember the importance of building trust during project management? Customer service keeps that foundation secure. Customer mistrust can stem from many occurrences- product recalls, poor media coverage, buggy features, and unsatisfactory delivery–just to name a few. Social media is a perfect tool for a customer service team as long as proper training and processes are in place. Even if you prefer email to handle most of your customers questions, social media can keep you in front of  your followers in a personal way. Dan Norris of WPCurve is an excellent example of continuing to build trust with his potential network. While he lets his service delivery team handle all customer communication, his Twitter followers receive company updates and accomplishments to drive home trust in using WPCurve. Explaining Sensitive Issues Personal concerns and sensitive topics may play out in a business transaction. Its never fun having difficult conversations with a customer, but content can help ease anxieties and keep a project on task. The Vanguard Blog takes the formality and nerves out of personal issues like investment, retirement planning and tax planning through the expertise of Vanguard employees. By publishing blog posts based on common issues and conversations they have with their clients, theyre helping the greater community in handling complex and sensitive issues. #3 Customer Advocacy Within your client base, there are a small percentage of customers who truly love what you do and want to tell people about it. This is a marketers dream, as word of mouth still reigns supreme. Building a customer advocacy base takes a lot of time, but building content that enables your current supporters is a good starting point. Continuing Product Loyalty Once a sale is complete, that doesnt mean your customer is 100% guaranteed to re-purchase when the time comes. Whether it takes days, weeks, months or years for a re-purchase, content can keep your business top of mind when the timing is right. Copyblogger offers membership-only access to third party companies such as New Rainmaker and ongoing discounts to events and training. Their members also receive access to advanced articles, webinars and their community forum for paid members. Continuously providing value after a membership is purchased reminds the customer when theyre ready to renew how invaluable their service has been. Even if your business is not a membership-type business, you can still create a membership feel with exclusive content only available to current or past customers.

Monday, October 21, 2019

A Choice of Life and the Price of Being Different

A Choice of Life and the Price of Being Different The society influences an individual to do what it expects them to do. Societal rules and regulations are to be followed by an individual irrespective of his or her social status. It is not surprising that each category of individuals have specific mode of dressing, roles to play, ways of behaving and certain expectations. The society imposes stricter sanctions to non-conformers, which include discrimination and banishment.Advertising We will write a custom essay sample on A Choice of Life and the Price of Being Different specifically for you for only $16.05 $11/page Learn More Such rules are usually enforced by the society through various agencies such as Criminal Justice systems, which include the police, court system and correction institutions. Non-conformers are punished according to the severity of offenses. Youths are expected to be hardworking in order to achieve their dreams while women are supposed to learn the ideals of motherhood since childhood. From a personal perspective, the society demands too much from individuals without caring about their welfares. The society is much concerned about the welfare of all members. This implies that individuals are just parts that make up the whole. The society derives its rules and principles from religious writings. This implies that philosophies differ from one society to another. It is therefore true that Islamic societies differ from Christian dominated societies. For instance, religion decries that the only acceptable form of marriage is between a man and a woman. It follows naturally that all religions have some similarities, although differences exist. Through creation theory, religion establishes that man represent masculinity while a woman connotes femininity. Gender determines the position and role of an individual in society. It is unacceptable for a woman to disguise as a man while the reverse is also true. Through movies, that is Fire, boys do not cry, is it a boy or girl and Guess who is coming finer, it is established that the society is still traditional. Some people claim that we live in a post-modern society but that is not true. Movies reveal that the society is still conservative meaning that we assign roles based on gender. It is evident that each generation has some form of gender disparity. What changes is only the form. This implies that the society is not ready to embrace gender equality. Men still subjugate and oppress women. Political and economic power is concentrated in the hands of men. Women are awarded degrading roles such as secretary and motherhood. Domination and suppression of women have changed its form from the chains of iron to the chains of Gold.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Economically, women are likened to the proletariat, who produce goods they that they do not consume. Women cannot liberate themselves becau se they do not have the means and power. They are only allowed to participate in activities that do not contradict the interests and wishes of men. Hobbes argued that an individual gave up his right to a common authority in order to restore constancy and normalcy in society. Life was short lived and brutal. People could solve conflicts through fighting because the situation could not allow peaceful resolution of conflicts. Hobbes argued that men decided to surrender their sovereignty to a universal entity referred to as a Leviathan. The Leviathan could ensure that each person’s interests and wishes are taken care of. All forms of injustices characterized the state of nature. The common authority could guarantee peace. This implies that an individual must obey societal rules and regulations if he/she is to avoid previous conditions found in the state of nature. The rules control strong individuals from injuring the weaker in society. Rousseau observed that the rules are very i mportant in safeguarding societal peace. Without the rules, the society could lose its meaning. Martin Luther king had an issue with the social contract’s postulations claiming that obeying such rules depended on the nature of existing laws. Rules are only observed if they add value to human life. Oppressive rules and regulations should be avoided at all costs meaning that individuals are only encouraged to subscribe to regulations that add value to their lives. Laws isolating people based on sexual orientation and race should not exist. All people are the same and are supposed to exist freely in society. Skin color and physical appearance should never be used to discriminate some members of society. Charles Mills refuses to endorse the findings of the social contract, terming it a racial contract because it discriminates people of color. He views the theory as an avenue used by the whites and the rich to dominate others in society. John Stuart Mill describes freedom as indep endence from the tyranny of the majority.Advertising We will write a custom essay sample on A Choice of Life and the Price of Being Different specifically for you for only $16.05 $11/page Learn More He views collectivity as a tyranny of the multitude. In this regard, each person has the right to do what he/she desires. In his view, the society only intervenes to protect the weak but not to impose rules to everyone. Devlin reviewed the works of Mill by noting that every society should have its own morality. This is because morality unifies people. People sharing a culture can easily reach at Consensus pertaining to thorny issues.

Sunday, October 20, 2019

Free 1-month Trial of LinkedIn Job Seeker Premium - Expires March 29, 2011

Free 1-month Trial of LinkedIn Job Seeker Premium - Expires March 29, 2011 I just got word that LinkedIn is offering a free trial of its Job Seeker Premium service.   Heres a short article I wrote about that service.   Job Seekers:   Have you heard about LinkedIns Job Seeker Premium? I encourage you to take advantage of this offer and explore the benefits of the service.   Offer expires March 29, so act fast! I do not get any payment for referring people to this service.   I just think its a great opportunity to get organized and increase contact with recruiters. Remember to mark your calendar so that if you do not want to continue the service you cancel before your month is up! And please report in the comments any experiences, positive or negative, youve had with Job Seeker Premium. FREE TRIAL OFFER Category:Archived ArticlesBy Brenda BernsteinMarch 24, 2011 1 Comment The Essay Expert says: February 8, 2012 at 9:24 am Sorry Ashok, this offer has expired! However LinkedIn does offer a free trial from time to time, so watch your inbox! Log in to Reply

Saturday, October 19, 2019

Practicum Project Goals, Objectives, and Justification Term Paper

Practicum Project Goals, Objectives, and Justification - Term Paper Example My proposed practicum project is implementation of various best practices related to nursing operations: purposeful rounding, bedside reporting, and multidisciplinary rounding. Starting July of 2015, daily staff meetings will be conducted in my organization from 8am to 9am from Monday to Friday. The objectives of these daily meetings will be to equip staff with skills, knowledge, and competence necessary for the implementation of best practices. In these meetings, the rationale for purposeful rounding, bedside reporting, and multidisciplinary rounding as best practices will be established, a membership development committee comprising of nurse managers will be created to oversee implementation of best practices, and also recommendations for implementation will be established. Based on past surveys conducted in my organization and feedback from patients, management has inferred low levels of patient satisfaction. The current nursing processes or procedures characterized by unstructured rounds and poor reporting techniques have significantly reduced patients experiences in my organization. King and Gerald (2012) posits that purposeful rounding, bedside reporting, and multidisciplinary rounding are essential practices in managing patients expectations. For instance, King and Gerald (2012) notes that bedside reporting allows nurses to exhibit empathy and show concern to patients and could thus elevate levels of patient satisfaction. In nursing perspective, King and Gerald (2012) points out that multidisciplinary rounding helps nurses gain experience in working in a multidisciplinary environment and consequently gain skills and competencies in working with and managing a diverse population of staff, and also develop leadership abilities. Goal: In this project, the learner will create an implementation plan for purposeful rounding, bedside reporting, and multidisciplinary rounding in order to improve patients experiences and help staff develop their leadership

Friday, October 18, 2019

Why universal health care can not work at a federal level, but can Essay

Why universal health care can not work at a federal level, but can work at a state level - Essay Example Dr. Harold Pease has illustrated this issue with his discussion of California’s energy policy in the 1990’s, which led to frequent breakdowns and â€Å"brownouts† rather than the propounded goal of the central planning committee. (Pease, 2010) He wrote, â€Å"States have the tendency to look at sister states for models and to borrow from them in refining their own programs. These places of experimentation work to everyone’s advantage. What if we had federalized California’s failed energy policy?† (Pease, 2010) From this criticism, Pease and others claim that it is preferable to enact political experiments with universal healthcare on the State level, so that competing systems can be tested, refined, and adjusted to provide the most efficient and cost-effective public policies, rather than committing to one, single Federal system that remains untested and has a greater chance of failing for everyone. The system of Federalism and decentralized healthcare would thus provide more competition, room for experimentation, and flexibility of operations than would a single national health program. Along with this criticism is the belief that small and local organizations can provide a better quality of healthcare than large, difficult to manage, and over-sized organizations which may be tasked with too many official responsibilities to provide a personalized level of service. While it is easy to extol the virtues of decentralized and local forms of government, other national governments in Europe and around the world have also enacted â€Å"universal† healthcare programs at the Federal level and managed them successfully within the limits of their mandate. The United Kingdom, for example, has a national healthcare system based on socialist principles, as does France, Sweden, and other smaller countries such as Cuba. In this regard, it is possible to conclude that the residual anti-communist sentiment from the Cold War has conditioned Americans to fear socialized medicine despite the fact that it is engrained as a fundamental human right in international treaties. The other side of this view is that it is not a cultural aversion to socialism but rather a national preference for capitalism in America that makes the people to choose private healthcare solutions over government programs. However, the problem is generally not that the rich cannot afford healthcare, but rather that the poor are denied access to it due to lack of financial resources, and society must make a choice as to whether to try to provide a social â€Å"safety net† for all people that relates to the view of healthcare as a human right or to allow those who are poor, marginalized, or uneducated to suffer needlessly because they cannot afford healthcare services. In a country as wealthy and affluent as the U.S., with the world’s leading economy, it seems morally wrong to pretend that society does not have enough money to take care of the poorest people, especially when so much is wasted on other programs, issues, and activities collectively. Thus, universal healthcare requires a mandate from the people to government in order to make it successful, and this can be communicated in elections, demonstrations, polls, or publications. It is in the electoral results that federalism can be particularly helpful in allowing communities to express their differences of opinion and to build policies that uniquely solve their own needs with public resources. For example, Massachusetts was successful in enacting a near universal healthcare policy in their State years before the Obama reforms, as was Illinois. (Volpe, 2008) California, on the other

Should a company hire new workers or outsource an HRM function due to Term Paper

Should a company hire new workers or outsource an HRM function due to an increase demand of the companys product - Term Paper Example Should a company hire new workers or outsource an HRM function due to an increase demand of the company’s product? Outsourcing is an organizational trend practiced by most companies and its primary objective is to reduce costs and shorten workloads. It is economically beneficial to outsource an organizational function instead of hiring new employees. This is one simple way to reduce costs of acquiring additional manpower. Activities that can be outsourced include production or manufacturing, management functions like payroll system, financial processing, procurement, distribution and logistics, and other general services functions. Almost any kind of organizational activity can be outsourced but it is not advisable to outsource what is called core activity. Most firms in Europe and the United States outsource production and manufacturing activities. There are benefits for this kind of activity and arrangement on the part of the two companies but there are also drawbacks, for example, the quality of the product might be jeopardized. Some people judge service quality by comparing the service offered by an outsourcing company with the services that they used to have. There is also the disruption on the continuity of the services over a prolonged period of time, added with problems in the course of outsourcing. But through outsourcing, we can also have an improved operational process, although this is not to mean that we can outsource any activity in the organization in order to reduce costs. Abstract This essay will explain a firm’s choice of applying outsourcing to human resource. Instead of hiring new employees, a firm can hire the services of an outsourcing company to provide HRM functions. This is one of the simplest ways to acquire manpower but at the same time it answers to cost-cutting measures of a firm. With so many expenses a firm has to endure, outsourcing is seen as the answer. Moreover, through outsourcing we can institute changes and innovations and improve operational processes with the help of another organization. The question is: is it all positive? No, there are repercussions and drawbacks. Not all processes and functions can be outsourced. Managers and employees of firms that have experienced outsourcing have warned that there are functions that should be executed by managers and employees who are organic in the company. Another disadvantage is that outsourcing jeopardizes quality. Also, firms that outsource core competencies do not see the imp ortance of focusing on employees’ capability and knowledge considering that there is a relation between contented employees and contented customers. Introduction Firms find outsourcing as an easy way to produce products without much costs of production. Human resource is also another area where outsourcing can be done. Outsourcing is a trend in organizations where partnership of suppliers and businesses are involved, and networking is enhanced. There are hosts of other functions that can be done with outsourcing. But there are negative repercussions if outsourcing is not well planned and studied before it is applied. There may be economic benefits in the short term, but in the long run there can be negative effects, and some of these include cultural factors and cultural integration, continuity of skill of employees, and so on. The negative effects can also result into loss of savings or added expenditures on the part of the firm that applied outsourcing to HRM functions. An example of this negative repercussion is that there could be loss of skill on the employees, and some employees can feel insecure of their job that they opt to resign. If there are losses, then what good is outsourcing?

Strategic Hotel Management Issues Essay Example | Topics and Well Written Essays - 2000 words

Strategic Hotel Management Issues - Essay Example . Also, management must decide whether it wishes to skim the market or penetrate it deeply. In such cases, the major challenge is to ensure that each of the channels makes sense on economic grounds. Flexibility and risk mitigation techniques will help a hotel operator to obtain a stable market position in Vietnam. Following Rutherford, a tourism industry is influenced by political, social and economic factors of a particular country. Using the case of the USA, it is possible to say that "among the country's living patterns. People and industry have moved from the so-called rust belt to the sun belt. The explosion of technology and information-based companies has concentrated human endeavor in technological corridor" (Rutherford 2006, p. 1). The country selected for analysis is Vietnam. In today's transformation from the industrial to the postindustrial era, managers devote much energy and time on each firm's strategic posture. Taking advantage of new opportunities and deflating threats may be the essence of strategy, but changes in strategy do not just happen automatically. Strategy depends on a firm's ability to identify emerging patterns in the business environmentand to act accordingly on time. Strategy design depends on learning or, more precisely, on institutional learning. Opportunities and threats will be anal... Opportunities and Threats for the Hotel Industry In Vietnam Opportunities and threats will be analyzed in terms of demographic characteristics, technology, market segmentation, vocation resorts, national economy, travel patterns and types of investments. Modern Vietnam (south and North), can be characterized by productivity, unemployment, and corporate restructuring preoccupying industrialized society, causing anxiety to firms unprepared to deal with these problems. Thus, as a developing country, Vietnam proposes opportunities for a hotel business (DeFranco and Noriega 1999). Opportunities Opportunities in Vietnam are connected with young population and huge investments in business, technological developments and modernization processes. Since 60 percent of Vietnam's population is under the age of 25, it is no surprise that hotel chains are also quick to make moves in Vietnam. Experts agree that the Vietnamese market holds tremendous potential over the long term. It may be two decades before Vietnam reaches the level of economic development found in Thailand today. Meanwhile, the country's location in the heart of Asia and the presence of an ample, low-wage workforce are powerful magnets for foreign companies. Overall FDI peaked at about $3.1 billion in 1997 after rising steadily since the early 1990s. Investment pledges totaled $1.48 billion in 1999, down dramatically from $4 billion in 2004. U.S. investment in Vietnam has lagged well behind that of other countries (VIETNAM: Economic Policy Analysis, 2006). Technology is still underdeveloped by local companies and in ternational corporation invest heavily in this sphere of business (Dittmer 2001; see appendix 1,2). Threats The population is very poor, with 2005 annual per

Thursday, October 17, 2019

Bioterorrism Research Paper Example | Topics and Well Written Essays - 1250 words

Bioterorrism - Research Paper Example It is important to point out that the use of biological warfare comes with disastrous results, just like other weapons of mass of destruction. Despite nations devising tactical approaches, meant to stop the threat posed by biological weapons, the simple nature in manufacturing the weapons puts nations such as the United States at a risk of an imminent attack from terrorists. According to the US Centers for Disease Control and Prevention (CDC), â€Å"A bioterrorism attack is the deliberate release of viruses, bacteria, or other germs (agents) used to cause illness or death in people, animals, or plants.† Based on the foregoing, it is evident that these are natural agents of causing diseases. Nevertheless, terrorists change these agents by increasing their ability to cause diseases, increasing their capability to resist drugs, or even escalating their capacity to spread widely in the environment, which is often with catastrophic effects. The CDC further noted the possibility of terrorists to use biological agents since their detection is not simple, and the biological agents have the ability of concealing illness for several hours or even days, which enhances their spread to other people and to the environment. However, it is important to point out that there is a tendency to collocate biological agents with nuclear weapons and lethal chemical weapons as potential weapons of mass destruction. However, there are discernible differences between these other weapons and bioweapons. In this regard, pathogens are living things, which is not the case with the other weapons. In effect, biological weapons are able to reproduce and independently engage in adaptive behavior, which is not the case with the other weapons (Steinbruner 87). Therefore, these contrasting characteristics of biological weapons enhance the potency of bioweapons in comparison to the other weapons. Vogel noted, â€Å"A commonly held belief is that the technology behind biological weapons is re latively simple and therefore, one could argue, less dependent on tacit knowledge than nuclear weapons† (660). In this case, this emphasizes the ease with which terrorists can acquire these weapons and even manufacture them easily by acquiring the essential ingredients that are readily available. It is common knowledge that experts and the media have made the widespread belief that the requirements for biological weapons are chicken soup, a bathtub, and seed culture (Vogel 660). This effectively puts emphasis on the ease of making biological weapons. To support this argument, Steinbruner noted, â€Å"A small home-brewery is all that it would be required to a potent threat of major proportions† (86). On the other hand, there is an argument that the inherent dual-usage of biotechnology renders previous tacit knowledge in bioweapons explicit (Vogel 660). In effect, this poses challenges to policymakers regarding protecting civilians against attacks that result from the use of the biological weapons. In support of this line of thought on the ease of manufacturing biological weapons, Steinbruner noted, â€Å"As potential instruments of destruction, biological agents are inexpensive, readily available, and usually dangerous† (85). In this case, various pathogens affect human beings with some of these pathogens having the potential of causing massive destruction. Indeed, Streinbruner pointed that some biological agents

CURRENT FINANCIAL CONDITIONS & THE INDUSTRIES Essay

CURRENT FINANCIAL CONDITIONS & THE INDUSTRIES - Essay Example The world leader, who dominated the world at that time, was USA (Still Dominating) had a very strong economy and currency. The global financial crisis crunch came on screen in September 2008, when a number of American giant financial institutions failed to sustain or merge with some other institutions mainly due to not meeting the regulatory requirements or inability to comply with them pertinently. Due to the dominating power and instinct of USA, the country must leave a positive or negative impact on the world economy whenever the country's economy plunges or hike, because the country provides a platform to most of the countries to indulge in exports and imports with each other. American economy mainly emphasizes on credit as even, about every household borrow money for homes and loans frequently. Government of USA didn't apply any limit on the credit cards of the banks which is the main reason the current credit crunch hit them badly. The failure of the major financial institutions like Lehman Brothers and Morgan Stanley and the mortgaging companies like Fannie Mae and Fredric Mac played a vital role to push the United States of America towards the brink of default. The severe crisis in USA left a very bad impact on the economy of the world as a whole and after the plunging of the USA's economy, the economy of every country envisaged a deeper recession. Impact of Financial Crisis on United Kingdom and Current Financial Health: United Kingdom (U.K) is one of the countries which are badly hurt by the current financial turmoil which is the 2nd worst after the 1930's great depression. The estimated gross domestic product of Britain is 1.275 trillion which is 0.63% higher as compared to the last year but the main concern for the country is its deteriorating currency value because the sterling has collapsed against major global currencies by 30%. The economy of UK is in great recession, the said argument can be observed from the current forecast by International Monetary Fund (IMF) for the economy of United Kingdom. The IMF has revised its GDP growth for UK FY 2009 -1.5% to -2.8%. The largest industry in Britain is the financial industries which are the main victims of the financial crisis. The financial sector of the United Kingdom slashed hundreds of thousands of jobs across the country which crosses the amount of 6 million people. A year ago finance officials thought that the British economy had become particularly resilient to shocks, but after the shrinking currency value and persistently condensing deposits in the banks, the perceptions seem to be not working for the Britain. The financial constraints mounting pressure and fear of bankruptcy still intervenes between the banks and borrowers, as the banks of UK are still reluctant to lend the money to the borrowers. The current interest rates of UK's banks are 1% but it is unable to attract the foreign investors as well as the domestic investment influences them to cut down the interest rates further to stress the investors to put their money in the banks. Recently the US did the same and cut the interest rates to 0.25% merely to attract investments. United Kingdom is one of those countries who are heavily relying

Wednesday, October 16, 2019

Bioterorrism Research Paper Example | Topics and Well Written Essays - 1250 words

Bioterorrism - Research Paper Example It is important to point out that the use of biological warfare comes with disastrous results, just like other weapons of mass of destruction. Despite nations devising tactical approaches, meant to stop the threat posed by biological weapons, the simple nature in manufacturing the weapons puts nations such as the United States at a risk of an imminent attack from terrorists. According to the US Centers for Disease Control and Prevention (CDC), â€Å"A bioterrorism attack is the deliberate release of viruses, bacteria, or other germs (agents) used to cause illness or death in people, animals, or plants.† Based on the foregoing, it is evident that these are natural agents of causing diseases. Nevertheless, terrorists change these agents by increasing their ability to cause diseases, increasing their capability to resist drugs, or even escalating their capacity to spread widely in the environment, which is often with catastrophic effects. The CDC further noted the possibility of terrorists to use biological agents since their detection is not simple, and the biological agents have the ability of concealing illness for several hours or even days, which enhances their spread to other people and to the environment. However, it is important to point out that there is a tendency to collocate biological agents with nuclear weapons and lethal chemical weapons as potential weapons of mass destruction. However, there are discernible differences between these other weapons and bioweapons. In this regard, pathogens are living things, which is not the case with the other weapons. In effect, biological weapons are able to reproduce and independently engage in adaptive behavior, which is not the case with the other weapons (Steinbruner 87). Therefore, these contrasting characteristics of biological weapons enhance the potency of bioweapons in comparison to the other weapons. Vogel noted, â€Å"A commonly held belief is that the technology behind biological weapons is re latively simple and therefore, one could argue, less dependent on tacit knowledge than nuclear weapons† (660). In this case, this emphasizes the ease with which terrorists can acquire these weapons and even manufacture them easily by acquiring the essential ingredients that are readily available. It is common knowledge that experts and the media have made the widespread belief that the requirements for biological weapons are chicken soup, a bathtub, and seed culture (Vogel 660). This effectively puts emphasis on the ease of making biological weapons. To support this argument, Steinbruner noted, â€Å"A small home-brewery is all that it would be required to a potent threat of major proportions† (86). On the other hand, there is an argument that the inherent dual-usage of biotechnology renders previous tacit knowledge in bioweapons explicit (Vogel 660). In effect, this poses challenges to policymakers regarding protecting civilians against attacks that result from the use of the biological weapons. In support of this line of thought on the ease of manufacturing biological weapons, Steinbruner noted, â€Å"As potential instruments of destruction, biological agents are inexpensive, readily available, and usually dangerous† (85). In this case, various pathogens affect human beings with some of these pathogens having the potential of causing massive destruction. Indeed, Streinbruner pointed that some biological agents

Tuesday, October 15, 2019

A research paper on the 3 largest minority groups in the U.S Essay Example for Free

A research paper on the 3 largest minority groups in the U.S Essay The top three largest minorities in the United States are the Hispanic Americans, African Americans, and Asian Americans. The United States 2000 census indicated the total population as 281. 4 million where the 3 minorities represent approximately 30. 1 percent of the population. The purchasing power for the 3 major minority groups in very important n marketing and is provided in this study (Sfm 2008). African Americans African Americans are the second largest group of minorities and heavily contribute in the national politics, social welfares as well as economy. The population has increased in number within the various government and states welfares. This helps the group to advance financially according to the joint center for economic studies survey (Dana 2007). The total population of African American consumers is approximately 36. 4 million which relates to approximately 12. 9 percent of the total population in the country. As a result, targeting these consumers and studying their growth impacts on the multiplication of wealth and properties in the country. A landmark survey conducted in 2008 illustrates increased growth especially in the â€Å"mortgage originations, medium household income, and small businesses entrepreneurs and obtaining of degrees in higher education levels† (Sfm 2008). According to census bureau, African Americans have the second highest purchasing power in the minorities with turn over of $532 billion which translates to 73 percent growth as compared to 1990. In the education sector, the number of degrees offered in higher education is hitting three times as much as that of general market. African Americans have made use of the mortgage system to own house hold houses and around 50% of the household resides in their own homes (Sfm 2008). On entrepreneurship and ownership of small and medium businesses, the rate of expansion is five times as much as white Americans where revenues according to a business study conducted has experienced a 60 percent growth. The average age for African Americans is 30 and around 15 percent earns a household income of more than $50,000. The average house hold income in 2008 was $34,000 (Dana 2007). Availability of income influences the purchasing power of an individual. A study conducted in 2007 indicate that around 300, 000 African American house holds has a house hold income of above $100,000. This indicates that approximately 1 in every 6 households in the group earns this income (Dana 2007). For the medium households, the group is experiencing 60 percent growth in comparison to the whites’ households. This has helped in offering various opportunities for this minority group with a â€Å"mean portfolio size of $115, 000 for each house hold and approximately $57, 500,000 dollars of investment at hand† (Sfm 2008). With the use of statistics for projection, the investment dollars is expected to multiply to $83,375, 000 in duration of five years and attain a mean of $115,920,000 after a decade (MacInnis 2009). African Americans according to the United States population census represent 12. 1 percent of national citizens. This composes of the of all those who have been born in the country and have resided with their families for more than 300 years as well as those who have immigrated from Africa in the recent past. African Americans represent people from the black race (MacInnis 2009). On the regional demographics, African Americans are not clustered in limited areas with respect to other minorities. However, the group is the main driver for the markets in most of the cities in the United States. Report from the United States census Bureau indicates that â€Å"76 percent of the total population in Detroit, 65 percent in Washington and approximately 62 percent in New Orleans† are African Americans (Sfm 2008). Their population is also evident in various other states including â€Å"New York City, Chicago, Philadelphia, Los Angeles, Houston, Baltimore and Memphis. † For the universities in these states, approximately 78 percent of the students are African American (MacInnis 2009). Extensive migration for the African Americans is being experienced mostly to the south. Various states including Atlanta are experiencing massive economic expansion through the group activities. There are also increased employment opportunities mainly in â€Å"Houston, Dallas, Raleigh-Durham and other states from the south† which are attracting the African Americans into the region. The region has also cheap real estate, moderate weather and easily affordable way of live (MacInnis 2009). Successive marketing in the African American society requires clear understanding of their culture. The group according to a survey is discerning shoppers and is very careful on quality and satisfaction. They are loyal customers and remain in the brands they use thus a good relationship is required. Appearance in advertisement is very appreciative for the group in the utilization of their talents (MacInnis 2009). The internet is another media form that is widely used by the African Americans through the on line commerce. In investment, the group mainly engages in real estates business and banking sector as opposed to the bonds and stocks which is popular among the whites (Sfm 2008). Hispanic Americans The Hispanic population in the United States the largest minority group and is increasingly growing and thus affecting various sectors. This might be from political to business view. The population for the Hispanics is currently approximately 35. 3 million, approximately 13% of total population according to census department which translates to a percentage growth of 38 percent in comparison to overall population growth of 9 percent (Dana 2007). The population is projected to reach a high of 96 million by 2050 where they will take a quarter of the total population. Among the Hispanics, approximately 2 million people earn more than $75,000 in every year. The average house hold income in 2008 was $40,800 (Sfm 2008). The population has a huge transactional power of approximately $428 billion. This is expected to reach $600 billion in five years. The Hispanics household income is significant and their mean number of people in every household is 3. 6. This also gives an average age of 26. As a result, there is need to understand the group’s culture for effective marketing (Dana 2007). Majority of the Hispanics originate outside countries. The dominating countries of origin are â€Å"Mexico, Cuba, Puerto Rica, the Dominican republic and various countries in south/central America† (Sfm 2008). The group heavily embarks on their family with much priority hoping to offer the best. Respect of culture with marking of various events is also common with the group. The population like watching sports over the television with professional boxing followed by base ball being the favorite according to a study by MDI (Dana 2007). The United States census bureau indicates that majority Hispanics, approximately 80 percent reside mainly in five states. However, around 59 percent reside in ten states including â€Å"Los Angeles, New York, Miami, San Francisco, Chicago, Houston, San Antonio, McAllen, Dallas, Worth and San Diego† (Sfm 2008). For effective marketing in the group, products relevant to their culture provide a consolidated base and increased number of customers. Products that would address family matters and its importance are also marketable in the Hispanics (Dana 2007). Language is very important for the Hispanics and they prefer the use of mother language thus advertising of products should be done with Spanish speaking media rather than English speaking media (MacInnis 2009). Creation of friendship and one to one contact with the customers is required due to relationship orientation by the group (Dana 2007). This would also call for recruitment of Hispanic personnel. Considering that around 30 percent of Hispanic population is below 18 years of age customization of vehicles is advisable. In the universities, approximately 21 percent of undergraduate students are Hispanic (Sfm 2008). Asian Americans Asians represents various nationalities including â€Å"Japanese, Chinese, Koreans, and Asian Indians. † In the United States, Asian Americans total to 11. 9 million which represents 4. 2 percent of the total population. This is projected to get to 35 million by 2050. The Asian Americans have a high purchasing power of approximately $300 billion annually (Louis 2010). Asian Americans have a mean age of 33 years where more than half of population aged 25 and above are married. The population strongly values their family. The Asians have a multi generational type of house holds with mean of 3. 8 per household (Sfm 2008). Majority speaks their mother language and educate their students on language schools mainly Chinese. Majority of the Asians are entrepreneurs with long working hours with reduced leisure shopping. They are ranked as the lowest group in leisure related activities. Due to their increased hard work, they are the highest income earners in the United States. The average household income for the Asians is was $66,900 in 2008 (Louis 2010). In the education sector, Asians household have the highest education level with comparison to the various other groups. It was reported that 38 percent of the Asians Americans have a degree certificate (Sfm 2008). Effective marketing in the Asian American population require intensive knowledge as well as preparation in addition to staffing from the group. In the advertising a number of agencies have already been established that specializes in the Asian American markets. Ethnic group members play the advertising procedure thus one requires understanding of community as well as language for excellence. The strong language preference has led to the growth of Asian media in the United States with increased Asian language television, radio, newspapers, and magazine (Sfm 2008). Asians reside in a few states and this provides n easier communication program for the population. Among the key states where Asian American resides include â€Å"California, New York, and Texas† (Louis 2010). They also reside in Los Angeles and San Francisco but in reduced numbers. Filipinos are more so concentrated in Los Angeles whereas the Chinese are in New York City. For the case of San Francisco, the two are concentrated. The Asian population is also expanding in â€Å"Washington, Seattle, Houston and Dallas. This is as a result of technological expansion and other investment gains (Louis 2010). References Dana, L. P. (2007). Handbook of research on ethnic minority entrepreneurship: a co- evolutionary. Massachusetts. Edward Elgar Publishers Louis E. Boone, David L. Kurtz. (2010). Contemporary Business 2010 Update. New York. John Wiley Sons MacInnis, D. J. , Park, C. W. , Priester, J. W. (2009). Handbook of brand relationships. New York. M. E Sharpe publishers. Sfm. 2008. Article accessed from http://www. sifma. org/services/hrdiversity/pdf/African. pdf